Reiter Outdoor Products is a family owned company located in Central Wisconsin. The business started when Tom Reiter came up with the idea for the Finicky Fooler Tip-Up while bow hunting in the fall of 2014. As he sat in his tree stand he was thinking about the upcoming ice fishing season. He was sick of re-greasing under water tip-ups and especially having to pull fish in by hand. He thought to himself, "why couldn't there be a device that you set your rod and reel in with the bail open and it trips a flag once a fish strikes". That thought set in motion the creation of the Finicky Fooler Tip-Up and after much trial and error, and many prototypes later the Fooler was perfected into the product it is today. Customer satisfaction is a priority. We take pride in our quality products and greatly appreciate your business.