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Finicky Fooler

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About Finicky Fooler

Family Owned and Operated

Reiter Outdoor Products is a family owned and operated company located in Central Wisconsin. The company was officially established in January of 2016.


Turning a Thought into Reality: The business started when Tom Reiter came up with the idea for the Finicky Fooler Tip-Up while bow hunting in the fall of 2014.  As he sat in his tree stand he was thinking about the upcoming ice fishing season.  He was sick of re-greasing under water tip-ups and especially having to pull fish in by hand.  He thought to himself, "why couldn't there be a device that you set your rod and reel in with the bail open and it trips a flag once a fish strikes".  That thought set in motion the creation of the Finicky Fooler Tip-Up. After much trial and error, and many prototypes later the Finicky Fooler Tip-Up was perfected into the product it is today.


Customer Satisfaction Guaranteed: Customer satisfaction is a high priority of ours, we take pride in our quality products and greatly appreciate your business!

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    Reiter Outdoor Products LLC

    Phone: 715-573-9165 Email: info@finickyfooler.com

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